Transformational therapies
demand a new mindset
Transformation starts here
Adelphi are leading the way, start planning with us
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Chris Gray, President Innovation, Engagement and Ventures at Adelphi in Healthcare discusses some of the outcomes from the Adelphi Renaissance series and what that means for medical affairs. Existing measures and endpoints may not capture the value and improvements offered by novel interventions, especially in rare disease. Rob Arbuckle explores data collection and the need for collaboration to define what is meaningful change and how it is shown.Transformational medicine in medical affairs
Transforming value – patient centered outcomes
Meet our contributors from adelphi group

I lead a new team across our medical communications agencies that brings greater precision and impact to the way companies engage with healthcare to achieve better outcomes. The team combines insight, creative, digital and behavioural skills to design initiatives that deliver real value for our clients, healthcare professionals and ultimately patients.
– Chris Gray, President Innovation, Engagement and Ventures, AiHC

I lead projects focussed on the development, validation and implementation of patient-reported outcomes (PRO), Clinician-Reported Outcome (ClinRO) and Observer-Reported Outcome (ObsRO) instruments for clients in the pharmaceutical industry
– Rob Arbuckle, UK Managing Director, Patient-Centered Outcomes, Adelphi Values

My current role within Adelphi Values PROVE (Payer, Reimbursement, Outcomes, Value, Evidence) includes leading insight and value demonstration projects which optimise market access for new products and treatments
– Louise Heron , Senior Director and Deputy MD at Adelphi Values

Head of Innovation, and leading the secondary data RWE team at Adelphi, delivering observational studies to demonstrate pharmaceutical product value.
– Tim Holbrook, Director, Head of Innovation, at Adelphi Real World
Adelphi can help you plan ahead
If you’re wanting to identify, demonstrate, and communicate the transformational value of your therapy, consult with Adelphi’s truly multidisciplinary team.